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Prince William, Kate Middleton, Prince Harry

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The royals' charity work is in full bloom—and Kate Middleton certainly dressed the part. 

In honor of World Mental Health Day, the Duchess of Cambridge, Prince William and Prince Harry joined together at England's iconic London Eye attraction for an event hosted by Heads Together, the mental health advocacy foundation they launched as a trio.

The campaign aims to provide public resources and defy stigmas attached to mental health in the United Kingdom, a cause the three royals have remained fiercely dedicated to throughout the past year. 

Ever the style icon, the 34-year-old mother of two sported a pink chiffon floral dress, which was designed by Kate Spade and retails for $498. As the website described the frock, it "is pretty enough for date nights but covered enough for any day job." Fashion and function? That's what we call a sartorial win. 

The royal brothers looked equally dapper in a coordinating navy suits with unbuttoned collared shirts layered underneath. 

Kate Middleton

Danny Martindale/GC Images

Before riding the London Eye with guests of the event, the royals offered remarks at County Hall, urging everyone to feel comfortable about taking advantage of mental support services in their time of need. 

"Mental health is not a dirty word—we all have mental health like we do physical health, good or ill.  But not seeking help at those times when it all seems too much, or we are depressed or anxious, can impact the rest of our lives," Prince William said. "Put simply, the three of us want to make asking for help no longer a big deal."

Prince Harry, Prince William, Kate Middleton, Duchess of Cambridge

Nicky J Sims/Getty Images for Royal Foundation

Middleton echoed her husband of five years, saying, "All of us know someone who has been through difficult emotional times, and we know how hard it can be to see a way forward."

"William, Harry and I feel it is our duty to do what we can, with your help, to shine a spotlight on emotional wellbeing and highlight the support that is out there to prevent or manage the pain at difficult times," she added. 

"It's not rocket science, but most of us don't know what to do if a friend or family member is suffering," Prince Harry concluded. "We all have mental health, just as we all have physical health. Too often we think mental health problems are things that happen to other people, not us."

"But we will all experience pressure on our mental health at some point during our lives," he added. "The more we accept that, the better we can help each other. Catching it and recognizing it early saves lives."