Taylor Swift to Headline Pre-Super Bowl Performance in Houston

Singer strikes a multi-year deal with AT&T

By Zach Johnson Oct 04, 2016 3:50 PMTags
Taylor Swift Concert InstagramChristopher Polk/Getty Images for TAS

Taylor Swift isn't one to sit on the sidelines.

So, on Feb. 4, the pop star will headline an AT&T DIRECTV pre–Super Bowl concert the night before the game in Houston, Texas. Whether she will debut new music is—for now—a mystery.

The performance was announced in conjunction with a multi-year deal that Swift, 26, signed with AT&T. A custom 64,000-square-foot venue is being built just for the "Blank Space" singer, and fans will have a chance to get tickets through a variety of AT&T promotions and campaigns.

To celebrate the partnership, Swift tweeted a football jersey featuring her lucky number, 13. "Thanks @ATT," the pop singer told her 81.1 million followers Tuesday. "This is gonna be fun."

photos
Best Super Bowl Performances Ever

AT&T, of course, shares Swift's sentiments. "We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways. We're excited to get event tickets into the hands of Taylor's fans and exclusive content from the event to our customers and celebrate the combination of one of the world's biggest artists with one of the world's biggest sporting events," AT&T CEO John Stankey said in a statement released Tuesday.

Lady Gaga, meanwhile, has been tapped to headline the Super Bowl Halftime Show Feb. 5. "I just want to do what I'm doing right in this moment," the "Perfect Illusion" singer recently told E! News while promoting her campaign with Bud Light Music. "I want to sing and dance and be as close as I can to as many fans and people as possible and bring them together through music and through live performance. That's my calling and that's really what I'm most focused on. I don't have an answer for you of what I want next—I don't really want anything other than to make people happy through music and I hope that I can bring these Joanne vibes to the world."