Ryan Lochte Lands an Endorsement Deal With a Product "That Can Get You Out of a Bad Situation"

Olympic swimmer is also confirmed to compete on Dancing With the Stars

By Rebecca Macatee Aug 30, 2016 8:53 PMTags

Ryan Lochte has officially landed his second post-scandal endorsement deal.

The Olympic swimmer and recently announced Dancing With the Stars competitor has teamed up with ROBOCOPP, a company that makes personal security devices. He demonstrated how to use the device in a video posted to Instagram, saying, "I've been traveling a lot lately. We all like to have fun, but it's a good idea to stay safe. I don't go anywhere without ROBOCOPP."

"It's this tiny device—all you do it pull the pin," he said, showing how in the clip, "and it releases a startling alarm that can get you out of a bad situation."

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Excited to partner with @robocopp

A video posted by Ryanlochte (@ryanlochte) on

ROBOCOPP confirmed the endorsement deal to NBC News, with spokeswoman Jill Tuner saying the company chose to sign Lochte "because he is and will likely be the best swimmer this country has produced."

Per NBC News, Turner declined to comment when asked of the decision to partner with the athlete was a result of the alleged incident that took place at a Rio gas station.

Last week, Lochte scored an endorsement deal from Pine Bros. Softish Cough Drops.  In a press release, the company's CEO Rider McDowell "asked the public to be a little more understanding—even forgiving—of the young American swimmer.

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"We all make mistakes, but they're rarely given front-page scrutiny," McDowell said in a statement. "He's a great guy who has done in credible work with charities. I'm confident that Pine Bros. fans will support our decision to give Ryan a second chance."

Lochte released a statement of his own via Instagram, writing, "Thanks to all the folks at pine bros. for your confidence in me. I look forward to making you proud." 

—Reporting by Roxana Salcedo

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