AKM-GSIWhen it comes to finding a good pair of jeans, Khloe Kardashian knows the struggle is real, which is why she's about to come in and make some waves in the fashion industry!
The Keeping Up With the Kardashians star just announced her big, secret project: a new denim wear line for the "every day woman" of all shapes and sizes. In fact, she's even looking for fans off the street to star alongside her in the campaign.
"I'm doing a casting call with fierce, sexy girls, all shapes, all sizes and I want them to be a part and star in one of my campaigns alongside me," she told On Air with Ryan Seacrest over the phone on Thursday. "[I want them] to become ambassadors of the brand, and I want them to test the product."
Khloe explained that she came up with the idea to launch the collection after struggling for years with her jeans, continuously going to tailors to have them fixed because nothing fit her "big, fat a--" (as she put it). She hopes the line will cater to all women.
"It's for everyone," she said. "Everyone always talks to me about my jeans and my body shape, and not that I'm against the beautiful, tall, stick-skinny, girl, but nowadays we are women of curves, and different shapes and sizes. There's not one size that means your beautiful. So I really want to emphasize on that and just know there's not a 'one size fits all' when it comes to beauty and the female shape. We're all different and unique. I really want that to transcend in this ad campaign."
Thus, KoKo is looking for a "vast variety" of women to take part in the ad campaign through the casting call (which you can sign up for here).
Speaking of her body, the reality had to take a bit of a break from her every day workouts to tend to an injury in her leg. She originally took to Twitter to tell fans she was growing a "brain in her knee" after falling while walking up the stairs.
"It's a grade 3 strain, whatever that means," she told Ryan. "I'll be fine, I just can't work out for f--king two weeks."
That's a long time for someone who's made fitness a part of her daily routine. However, she knows the break will be good for her body, and she's already excited to get back to work once she's recovered.
For more from Khloe, make sure to tune into an all-new Keeping Up With the Kardashians on Sunday at 9 p.m.