A picture speaks a thousand words…or, if you're Gigi Hadid, thousands (and thousands) of dollars.
Frank Spadafora—founder of D'Marie Archive, an analytics group that recently introduced an app that evaluates the social power of different celebrities—tells CR Fashion Book that the three most highly ranked supermodels on social media are Kendall Jenner, Cara Delevigne and Gigi Hadid.
They "are currently valued between $125,000 and $300,000 for a single post across their portfolio," he says, adding, "If you want to reach a model's audience, you're going to have to pay a hefty additional fee for that."
To put that in perspective, the average millennial woman makes somewhere around $31,069 a year, according to Business Insider. Thus, Gigi makes a little over nine times as much per single Instagram post.
Now, to put things into even greater perspective, we came up with a generic list of a few things millennial women might be buying right now and how many of them they could purchase with just one of Gigi's $300,000 paychecks from an Instagram post:
"Some of our models listed on D'Marie actually have the potential to earn more per post than their normal day rate,"Spadafora adds. "The social queens are just another breed of models."
And with that, we quote one of our all-time favorite movies (Anchorman): "I'm not even mad. I'm impressed!"