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Ashley Graham

Ashley Graham Lingerie

And just when we thought Ashley Graham's lingerie ads couldn't get any hotter.

It's well-known by now that the brunette beauty has partnered with Canadian retailer Addition Elle to launch a lingerie collection—but now the line is set to be released in the United States. Even better? For the first time ever, Addition Elle and Ashley will present their collections at New York Fashion Week at KIA STYLE360 this September, which means the model will be joining the ranks of Lauren Conrad and Carrie Underwood as anticipated NYFW newcomers.

The ads for the Black Orchid collection are just as sexy as the first lingerie release from Ashley or, if we're being totally honest, maybe even a little sexier. In one snap she poses in a curve-hugging bustier and coordinating garter belt. To top it off, the model sports a brick-red lip, which completes the picture, well, perfectly.

Ashley Graham

Ashley Graham Lingerie

A second ad shows Ashley reclining on—where else?—a bed, sporting a sheer, lacy halter bra featuring a peekaboo keyhole cutout and matching panties.

Graham opened up to E! News about the collection and the expectations she faces as one of the major voices behind the body positivity movement. For that and more details straight from Ashley, check out the video below!

Ashley's sultry Black Orchid line will debut in October at AdditionElle and Nordstrom.