Well hello, Rafael Nadal (and Rafael Nadal's smokin' bod).

The tennis star (and 14-time Grand Slam winner) is the newest face of Tommy Hilfiger underwear, tailored clothing and the TH Bold men's fragrance—and by newest face, we also mean newest abs, butt and, er, all other relevant parts. The first ultra-sexy commercial from the campaign shows Rafael giving us a steamy locker room striptease in, you guessed it, nothing but a pair of skin-tight Tommy Hilfiger boxer briefs. And we mean, really, the shorts are coming off.

Almost off, that is: Just when we're about to get a view of the goods, the video swoops back up to Rafael's very, very handsome face (dagnabit, Tommy Hilfiger). He gives a sweet little headshake and then it's off to the showers. And we mean for us, because that video is hot.

According to WWD, the eighth-ranked tennis player will star in a match hosted by Tommy Hilfiger at Bryant Park in New York City this afternoon, with celeb attendees including Lake Bell, Chanel Iman, Martha Stewart, Hannah Davis and Jane Lynch on hand to cheer him on.

"Because we're so global now, Rafael Nadal resonates globally in most countries in the world. He also looks amazing in the underwear and the clothes," Hilfiger told the fashion periodical. (We gotta agree.) And just because we know you're not over Rafael sans clothing yet, see ads from the print campaign below.

Rafael Nadal for Tommy Hilfiger

Tommy Hilfiger

Ow ow!

What do you think about the TOMMYxNADAL ads?
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