In our minds: Sì is Italian for yaaas!
Returning as the face Armani's Sì Fragrance, Cate Blanchett is the picture of modern femininity in the new ads for the luxury fragrance, looking more refined and radiant than ever before. In an exclusive teaser of the 46-year-old's new ad, Cate flashes a grin and whips back her tousled blond locks, exposing glowing skin and sapphire eyes as she faintly whispers, "Sì to myself."
It ain't easy to be completely alluring in under 10 second and yet Cate nails it, of course.
In the second clip, the Oscar-winner channels her inner red carpet guru as she takes the stage in glittering gold gown amidst a "Si" backdrop. Again, she voices a brief, "Nothing is more powerful than a Sì."
Cate seems to be truly enjoying her role as an Armani ambassador. Probably because she was a fan of the brand (and friend to the designer) for years before she signed on as an official spokesmodel. You may remember she trusted Gorgio to dress her for the 2013 Oscars, where she picked up her second Oscar. NBD or anything!
So, no doubt, this won't be the last time the fashion friends team up.