Disney Japan Apologizes After Insensitive Tweet on Anniversary of the Nagasaki Bombing

August 9th is the actual anniversary date

Timing is everything.

Walt Disney Japan learned this old adage the hard way when they tweeted an unfortunate message to fans on the 70th anniversary of the U.S. bombing of Nagasaki.

In English, Sunday night's tweet was read as "A very merry unbirthday to you!"—you know, like the Alice in Wonderland song.

However, the Japanese translation portrayed something more along the lines of, "Congratulations on a not special day." Talk about lost in translation.

Fans immediately reacted to the odd tweet, with one loyal follower asking, "Why are you offering congratulations, Disney-san?"

The account quickly deleted the tweet and posted an apology the following day, explaining that they wanted to offer" deep apologies for causing discomfort" and that they promised to be more mindful of their tweets.

Every year, Japan holds ceremonies around the country to mourn the loss of nearly 75,000 people on August 9, 1945, three days after the first atomic bomb was dropped on Hiroshima.

On August 15 of that same year, Japan surrendered, thus ending World War II.