Cristiano Ronaldo, Underwear Launch

Richard Ramos for CR7

Cristiano Ronaldo is celebrating the launch of his fourth CR7 underwear collection in the only way he should be honoring it—posing shirtless, of course. But the soccer star is taking his ad campaign to the next level by going where many would never go.

Rather than release photoshopped images of himself modeling his underwear, Ronaldo opted to share un-retouched pictures. That's right, the images you see are all Ronaldo in his real and natural glory. Those insane abs? All real. The chiseled muscles? Not photoshopped! The athlete poses in some of his favorite soccer positions to show consumers just how versatile his line of unmentionables really is.

"The new campaign is all about body movement. The product features the lightest and most comfortable materials and has a great fit, no matter how your body moves, so we really wanted to bring this to life," he explains. "The way the product looks is key, but how it fits is equally important."

Cristiano Ronaldo, Underwear Launch

Richard Ramos for CR7

In one photo, Ronaldo prepares to kick an imaginary soccer ball while wearing royal blue boxer briefs with orange stripes. In another, the Portuguese star looks ready for anything while donning his blue and red grid-style underwear. As expected, the CR7 label is front and center, just above his un-retouched bulge.

In a previous campaign for his underwear line, Ronaldo opened up about his workouts that keep him in tip-top shape. Giving fans and aspiring athletes his best and most accessible tips, Ronaldo advised:

-Set yourself goals. It will help to keep you focused and work towards something.

-Working with a training partner is a good way to add a bit of competitiveness and help push yourself. If you train with someone who is a similar level to you then you will help push each other.

Cristiano Ronaldo, Underwear Launch

Richard Ramos for CR7

- Proper sleep is really important for getting the most out of training. Sleep helps muscles recover which is really important.

-Warming up properly prevents injury.

-Mix it up. I recommend a combination of cardio (running and rowing) and weight training to ensure that workouts target all areas of the body and increase both strength and stamina. It also helps to keep it interesting.

At this point, we'll pretty much do anything if it gets us looking this good!

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