Lara Stone for H&M

H&M

Supermodel Lara Stone is giving us plenty of fall '70s-inspo in H&M's latest campaign.

The statuesque blond stars in a fall 2015 ad series for the brand that harks to around four decades of yore. In the pics, the supermodel stuns in suede bell-bottoms, airy button-downs and brown booties, all while looking, well, flawless against a moody suburban backdrop. Suffice to say, Brigitte Bardot and Farah Fawcett were obviously her sartorial  inspiration.

The breezy bohemian feel—albeit perfectly on-trend for fall fashion—is quite the shakeup from her scantily clad (or to be exact:  topless) Calvin Klein underwear ads with a shirtless Justin Bieber earlier this year, or even her naughty girl Balenciaga ads with British supermodel Kate Moss this fall.

Lara Stone for H&M

H&M

Balenciaga ads aside, it's also worth mentioning that this is one of the first major fall campaigns not featuring a member of the new-generation model dream team—i.e. Karlie KlossGigi HadidKendall Jenneror Cara Delevingne. But really, it's a no-brainer that the legendary 31-year-old model would score H&M's fall campaign, considering she absolutely nailed the brand's neutral-themed spring ads earlier this year.

Lara Stone for H&M

H&M

Note: This won't be H&M's only cold-weather campaign out this season. The mega-retailer tapped Balmain earlier this year as its newest designer collaborator, with the capsule collection launching this November. And already thinking ahead to this holiday season, Katy Perry is set to star in H&M's holiday 2015 ads.

Ready to snag a few of Laura's groovy H&M goods? Then head over to H&M on Aug. 20.

Lara Stone for H&M

H&M

Lara Stone for H&M

H&M

  • Share
  • Tweet
  • Share