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Fall 2015 Calvin Klein Jeans Ad

Mario Sorrenti/Calvin Klein

Warning: Semi-NSFW texts ahead!

Calvin Klein is exploring the, er, sext habits of millennials for the line's fall 2015 campaign—and the results are pretty interesting. You shouldn't be surprised: The CK brand has been really trying to push boundaries in 2015, tapping a shirtless Justin Bieber (natch) to front an ad series as well as model-of-the-moment Kendall Jenner, who stunned in denim and underwear photos for the company.

The latest campaign features ultra-hot models in compromising super-sexy positions, with a kitschy inset of the text conversation that got them there.

Fall 2015 Calvin Klein Jeans Ad

Mario Sorrenti/Calvin Klein

Calvin Klein should get props for being inclusive, however—same-sex couples are also featured for the fall campaign. (Hot male model on male model innuendo...we can't complain.)

Fall 2015 Calvin Klein Jeans Ad

Mario Sorrenti/Calvin Klein

The tagline, of course, cues more intrigue: CK opted for "Raw texts, real stories," with an endnote that indicates the text convos included in the campaign actually, well, went down.

Fall 2015 Calvin Klein Jeans Ad

Mario Sorrenti/Calvin Klein

And, er, "a light threesome" even makes it into the mix.

Fall 2015 Calvin Klein Jeans Ad

Mario Sorrenti/Calvin Klein

The overall effect is not as in-your-face provocative as, say, Alexander Wang's naked-model-to-sell-jeans denim ads—but the intent is pretty much the same.

What do you think about Calvin Klein Jeans' latest ads?
PHOTOS: Street style: Denim