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Hov Clutch GOOP, Jay-Z, Gwyneth Paltrow

GOOP; Getty Images

If you don't know, now you know: Gwyneth Paltrow is releasing a new hip hop-inspired clutch collection with celeb handbag favorite Edie Parker.

Naturally, some of her favorite rappers are getting a chic shout-out, including close friend Jay Z (well, that's "Uncle Jay" to her two kids Apple and Moses). The Hov-emblazoned clutch is a sleek all-black style featuring Jay's nickname in diamond-effect lettering (pretty fitting, if you ask us—and it's likely only a matter of time before Beyoncé is spotted wearing it).

But this "Hov/Shady" clutch (more on Em in a sec) will cost you a pretty penny—or 169,500 of them—ringing in at $1,695 on Paltrow's Goop website, where the bags are being featured exclusively.

Pac, Biggie Clutch GOOP


Three other rappers are featured in the collection, with Eminem earning homage in the form of gold "Shady" script (he shares real estate with Jay Z on the chromatic design). Biggie Smalls and TuPac are featured on a marbled blue acrylic rendition with white and red lettering on either side.

Gwyneth is obviously a big hip hop fan, and her tribute is a sartorial feast. (We'll admit it: We were hypnotized by that "Biggie" style.)