Whitney Port is one busy lady.
The former The Hills star and Whitney Eve designer is expanding her empire with the launch of her wallet-friendly QVC line, Whitney Port for QVC Collection (with everything ringing in at under 60 bucks).
We sat down with the designer who was wearing a typical day's outfit—denim cutoffs, a mustard tank and trendy slides (the exemplary LA uniform, if we do say so ourselves). As evident by her minimal beachy look, Whitney's lifestyle is worlds different from her high-fashion days on The City, and that laidback aesthetic is the basis of her new collection.
Contrary to her higher-end fashion line, the designer wanted this one to be "less funky than Whitney Eve," building it out with staple pieces that "everyday girls can effortlessly style in with what they already have," said Whitney. The beach resident was inspired by the real girls in her own life, and it was important for this collection to echo her personal Cali-girl daily life.
The range includes seven comfort-centric, everyday pieces that Whitney thinks "are great basics that will easily transition you from day to night." The designer's favorites include the slouchy Kimono with Fringe Trim Detail (which she loves for the beach, over denim shorts or even over a LBD for date night) and the relaxed-fit Double Layer Woven Tank (which she pairs with jeans or the Pull-On Jogger Pants from the collection for an on-the-go look).
You can shop the full collection online starting on Monday, July 27.