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Rihanna, Riri Perfume

Seems like diamonds pearls are RiRi's best friend—at least in her new perfume ad!

Rihanna took to Twitter on July 21 with the first ad for her latest fragrance, RiRi by Rihanna, and it's, well, RiRi like we've never seen her before. The singer stuns in the campaign image (naturally), looking almost doll-like with insanely smooth waves, sky-high lashes and petal pink lips.

"Ladies!!! It's about that time!!! Brand new fragrance coming.... "RiRi" #ThisisRiRi," the star wrote alongside the perfume peek. This is, by the way, her fifth fragrance, following Reb'l Fleur, Rebelle, Nude and Rogue.

Marilyn Monroe

Hulton Archive/Getty Images

We also got a distinct Gentlemen Prefer Blondes vibe: From her voluminous pink gloves to the swath of pearls on her wrist, Rihanna seemingly reimagines the scene that made Marilyn Monroe an icon.

Rihanna, Grammy Awards

Jon Kopaloff/FilmMagic

And when it comes to RiRi in pink, we can't forget, of course, her head-turning Giambattista Valli couture confection (we still think those tiers look deliciously cupcake-like), which she wore to the 2015 Grammys.

Pink may just be her power color, y'all.