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Taylor Swift, Keds Campaign

Keds

Taylor Swift's kicking it up a notch for Keds.

The singer is starring in another campaign for the comfy-chic shoe brand that speaks to, well, a lot of what we know Taylor to be about, especially equality and empowerment for women. The "Ladies First" ad series, however, isn't Taylor's first major campaign with the brand—she's been an ambassador for the kicks since 2013 and even has her own capsule collection.

In the first ads from her latest campaign, we see Tay posing in a chic LBD with effortless, steel gray slip-ons. The text next to the ad reads "There will be moving. There will be shaking"—a fitting mantra to pair with the "Shake It Off" singer. 

Taylor Swift, Keds Campaign

Keds

Other taglines for the campaign include "All dressed up and everywhere to go," and "There's no such thing as an average girl," alongside snaps of Taylor standing in front of artwork by lauded female artists, including illustrator Priscilla White, pattern designer Kendra Dandy and street artist Paige Smith.

Taylor looks better than ever, by the way, sporting a shoulder-length haircut and brow-skimming bangs. We're definitely on board with these ads (we mean, they feature cute shoes and a progressive message—how could we not be?).

Taylor Swift, Keds Campaign

Keds