AP Photo/Lionel Cironneau
"If you're not drinking Ciroc vodka, then you're drinking pee pee."
It's not exactly a feud of East Coast/West Coast caliber, but believe it or not, those oddly gentle fighting words uttered by Diddy last week have gotten under the skin of his vodka-owning competitors.
"It is not right what he did," Georgi vodka brand CEO Martin Silver said during a press conference he held yesterday to address the remark and demand an apology. He went on to accuse the hip-hop impresario of "maligning" his product.
Answering the grade school-level diss in kind, Silver even went so far as to fill a toilet bowl with Diddy's Ciroc bottles and attempted to have it delivered to his New York office.
In fairness, though, Silver's right. Diddy really should be ashamed of himself—he's 40 years old and still using the phrase "pee pee"? Hope that street cred was good while it lasted.