The land that brought us Carnival, Gisele, the skimpiest of bikinis and a certain style of, er, grooming, has a problem with what has to be one of Paris Hilton's demurest performances in a long time.
Brazil's Secretariat for Women's Affairs has objected to a commercial for Devassa beer, starring the heiress, in which she stands in the window of an office building and attracts interested looks from passersby on the street below—as well as a photographer in possession of what must be a zoom lens—as she writhes around holding a can of suds.
And Paris isn't naked or anything, or wearing a bikini made of beer foam. She's fully clad in a little black dress.
The lady wears less when she eats her Carls Jr. burgers! But apparently it could be perceived as offensive to women, particularly blond women.
"The problem with the ad isn't a lack of clothing, but its sensual nature," says Eduardo Correia, a spokesman for the private watchdog agency Conar. "A woman in a bikini on a beach isn't necessarily sensual; it depends on the context."
So because Paris isn't drinking Devassa—which loosely translates into naughty—on the beach, she's being extra titillating, apparently.
Conar doesn't have the authority to take ads off the air, but it has three open investigations into the commercial and its recommendations rarely tend to be ignored by the proper authorities, according to Correia.
On these shores, the Devassa ad brings to mind a time when the office ladies ogled a shirtless Lucky Vanous as he popped open a can of Diet Coke, and it barely registers in comparison to another big ad campaign Paris fronted a while back.
She's used to controversy, but Paris probably didn't think she would get scolded for being hot in Brazil.
Do you love Paris in the springtime? How about in the winter, when she's celebrating her 29th in our Celebrity Birthday Bashes! gallery.