As far as Nike's concerned, Tiger Woods is out of the sand and back on the green and ready to engage in any other golf pun you can think of.
"Tiger has apologized and made his position clear. Nike fully supports him and his family. We look forward to him returning to golf," read a brief statement from the disgraced golf great's number one sponsor.
But Woods' public mea culpa ain't sitting so well with one of his purported porn star mistresses, who felt she got the proverbial shaft.
Joslyn James, the adult film star who claims to have a three-year extra-marital affair with Tiger, decided to watch Woods' public admission live today, along with a bunch of her media friends and camera-ready attorney, Gloria Allred.
"I would be open to a telephoned apology from Tiger but I really feel that I deserve to look at him in person, face to face, in the eyes because I did not deserve this," the 32-year-old Top Heavy 4 star said.
James said the Woods statement felt fake.
"An apology, one that was meaningful and that meant something, and I didn't hear none of that," James said. "He's so selfish, it's not about anybody but him. It didn't feel like it was real.
"Tiger pursued me over time and I fell in love with him and hold me he loved me," she added, choking up.
While Allred repeatedly mentioned how much emotional distress Tiger caused her client, she said she was not planning to file a lawsuit against the sports icon.
—Reporting by Marcus Mulick
Get the lowdown on Woods' public apology here. And be sure to check out our rogues gallery of Tiger's alleged other women.